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How to Attract Profitable Patients

Before you balk at our headline, it’s not about the money. It’s always about people. It just happens that the right thing to do can also be the most profitable thing to do. Consider that your patients can represent two sides of the same coin: there are consumers who are looking for and willing to […]

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Top 3 Marketing Trends for Chiropractors in 2019

  Since marketing is so important to chiropractors who want to grow their practice, we like to keep our eye on the latest trends.  We recently came across an article from Entrepreneur called “10 Marketing Trends to Watch in 2019.”  (Keep reading, we’ll put a link to it at the end of this article, so […]

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Top 4 Ways to Educate Your Patients with Repurposed Marketing Content

As a chiropractor, you invest a lot of time and money in discovering new ways to help your patients. You invest in programs, supplements, new technology, self-education and certifications. You find ways to support your patients’ desire to heal naturally and prevent health issues. This is an excellent strategy because selling more services to your […]

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How to Get a Great ROI (and New Patients) from Local Health Fairs

    The end of summer brings an upswing in health and wellness fairs across the country. Undoubtedly, you’ve participated in at least one of these and know how expensive they can be. Think of all the costs associated with exhibiting at an event: booth space, marketing materials, branded tchotchkes to give away, travel tolls […]

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How to Increase Referrals to Your Practice

How to Increase Referrals to Your Practice Referrals are a compliment to you and your practice.  You might feel humbled or elated (or both) when you get one.  Word-of-mouth is the best kind of marketing, but you don’t have control over that . . . or do you?  You can indeed have a strategy for […]

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How to Launch a New Program or Product

If you’re a chiropractor, there are a few things we know about you. You became a chiropractor to help people.  As a result, you’re always learning new ways to help your patients. It’s exciting for you to introduce the newest functional medicine programs, cutting-edge technologies and promising lines of supplements, especially for chronic patients. You […]

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